TV · The bright-room buy · Field checked Jun 2026
Samsung S90F 55″
In the tv field this took the bright-room buy. It is not the crowned answer (LG C5 55″ OLED is), but here is exactly where it earns its place, and where it gives ground.
Price₹1,79,990
JudgedThe bright-room buy
PlacedBeaten by LG C5 55″ OLED
Why it might win
Brighter QD-OLED panel, punchy colour
Why it might not
No Dolby Vision, and Tizen nags
How it placed, against both rivals
The bright-room buy
Samsung S90F 55″ you are here
₹1,79,990
The crown went to the LG C5 55″ OLED at ₹1,69,990.
See why it won →
Prices from Amazon.in at time of writing. Part of what is my next tv?: the full field, re-judged as prices move and new models land. Review units never buy the verdict.