TV · The bright-room buy · Field checked Aug 2026
Samsung S90H 55″
In the tv field this took the bright-room buy. It is not the crowned answer (LG C6 55″ OLED is), but here is exactly where it earns its place, and where it gives ground.
Price₹1,19,990
JudgedThe bright-room buy
PlacedBeaten by LG C6 55″ OLED
Why it might win
QD-OLED colour, punchy in a bright room
Why it might not
No Dolby Vision, and Tizen nags
Built for a sunny room
QD-OLED brightness is the whole sell: colours stay punchy with the curtains open, which is where standard OLED sets start looking washed out. At ₹1,19,990 it undercuts the crowned C6 by ₹20,000 for exactly that strength.
No Dolby Vision, Tizen nags
Samsung skips Dolby Vision entirely, and the smart platform keeps pushing suggestions and promotions you didn’t ask for. Neither wrecks the picture, but both are the kind of daily friction the LG simply doesn’t have.
How it placed, against both rivals
The bright-room buy
Samsung S90H 55″ you are here
₹1,19,990
The crown went to the LG C6 55″ OLED at ₹1,39,990.
See why it won →
Prices from Amazon.in at time of writing. Part of what is my next tv?: the full field, re-judged as prices move and new models land. Review units never buy the verdict.